• The Psychology Of Pricing: Why That $499,000 Tag Works,

    The Psychology Of Pricing: Why That $499,000 Tag Works

    Setting a listing price for your house is no simple task. Your agent will research comparable properties in your area to determine your home’s market value, but this is only the first step. Next, you have to set the specific number. Buyer psychology is a huge consideration when marketing a property.

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  • Understanding Buyer Love Letters (And Why They Can Be Risky),

    Understanding Buyer Love Letters (And Why They Can Be Risky)

    Buyer love letters are a controversial topic in the real estate industry. While many buyers feel that a letter is their best chance to win their bid, most agents oppose the practice nowadays because of the risk it can create for sellers. The following are some of the most frequently asked questions

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  • Top 5 Home Staging Mistakes (And How To Fix Them),Grace Leoni

    Top 5 Home Staging Mistakes (And How To Fix Them)

    Staging is an essential step in the real estate selling process. A staged home creates a strong first impression, appeals to a wider pool of buyers, and can even result in higher offers. Expertly staging your home will offer great results, but bad staging could turn buyers away. Here are five of the

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